Earlier this year Urban Decay temporarily lost their Leaping Bunny status when they ummed & ahhed about whether or not they should begin selling within the Chinese Market (where animal testing is required by law). After thousands of bloggers, tweeters & consumers protested & declared their outrage, a month later UD withdrew their proposal & they were re-awarded their Leaping Bunny certification. Satisfying the desires of the ethical shopper.
Earlier this evening I was disappointed to read that today animal testing giants L'Oreal announced that they have signed an agreement to buy the company. The official statement is yet to be released, but I shall share the link once it's available online.
L'Oreal aren't shy about the use of animals in the testing of their cosmetics & although they claim that have they have not tested on animals since 1989, they knowingly allow their products to be tested on animals within China for the Chinese Market - currently a requirement of Chinese Law.
In June, when UD declared they were thinking of selling in China, their reasons were financial & that they hoped they could change the ways of the Chinese Government from within. These takeover bids do not happen overnight & I'm wondering if it was at this point that L'Oreal saw a vulnerability within the company... I could be completely off track, but either way I'm really disappointed!
Urban Decay have said that they will remain a cruelty free company & therefore that puts them in the same group as The Body Shop, who are also cruelty free, Leaping Bunny certified yet owned by L'Oreal who are not.
I know where I draw the line, do you?